Good morning,“Flickering” is a phenomenon where there's a (typically) slight but observable delay in the browser updating the site or element layout if the user is included in a variant group for experimentation. Everyone in the cro industry thinks it has a negative impact on conversion rate, but is this true? Read the explanation from Simo Ahava in the first article how to actually measure the impact of flickering.What else in this week newsletter:6 steps to get your experimentational culture running met Marianne Stjernvall van TUI GroupExperimentation provides certainty in uncertain timesA planet centric point of view: 6 ways to improve product designWebinars: Ecommerce UX lightning talks by Hotjar & Data Strategy in Digital Transformation Job opportunities @ VodafoneZiggo & Effectory.Enjoy your day and see you next week!Tom
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CRO weekly #73 - How to measure A/B test…
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Good morning,“Flickering” is a phenomenon where there's a (typically) slight but observable delay in the browser updating the site or element layout if the user is included in a variant group for experimentation. Everyone in the cro industry thinks it has a negative impact on conversion rate, but is this true? Read the explanation from Simo Ahava in the first article how to actually measure the impact of flickering.What else in this week newsletter:6 steps to get your experimentational culture running met Marianne Stjernvall van TUI GroupExperimentation provides certainty in uncertain timesA planet centric point of view: 6 ways to improve product designWebinars: Ecommerce UX lightning talks by Hotjar & Data Strategy in Digital Transformation Job opportunities @ VodafoneZiggo & Effectory.Enjoy your day and see you next week!Tom