CRO weekly #73 - How to measure A/B test flicker impact
Good morning,
“Flickering” is a phenomenon where there's a (typically) slight but observable delay in the browser updating the site or element layout if the user is included in a variant group for experimentation. Everyone in the cro industry thinks it has a negative impact on conversion rate, but is this true? Read the explanation from Simo Ahava in the first article how to actually measure the impact of flickering.
What else in this week newsletter:
6 steps to get your experimentational culture running met Marianne Stjernvall van TUI Group
Experimentation provides certainty in uncertain times
A planet centric point of view: 6 ways to improve product design
Webinars: Ecommerce UX lightning talks by Hotjar & Data Strategy in Digital Transformation
Job opportunities @ VodafoneZiggo & Effectory.
Enjoy your day and see you next week!
Tom
How to measure A/B test flicker impact This article shares a method with which you can measure how much flicker time there is between the base element being added to the page and the A/B test changing its appearance.
6 steps to get your experimentational culture running met Marianne Stjernvall van TUI Group In this episode I talk with Marianne Stjernvall from the TUI Group. Marianne did a presentation last week at Digital Elite Live about the 6 steps to create an experimental culture. I definitely wanted to follow up with her on that so here we are!
Experimentation provides certainty in uncertain times If you’re running a business in this pandemic, you’re probably overwhelmed by all the challenges thrown at you out of nowhere. Whether or not you already have an experimentation program in place, here’s how you can bring certainty back into your business.
A planet centric point of view: 6 ways to improve product design
We need to take responsibility for the impact our work has on planet and society: We need a more ethical, social and sustainable approach to create new products and services.
Webinars
Ecommerce UX lightning talks by Hotjar Not your typical virtual event. 5 days. 5 talks a day. 5 minutes each.
Data Strategy in Digital Transformation – May 27th
With the current changes going on, the importance of data have increased even further and the need for understanding and utilizing data have increased radically.
Job opportunities
[DUTCH] Digital Personalisation Expert @ VodafoneZiggo
In de functie van Digital Personalisation Expert ga je in ons CRO & Analytics team aan de slag om onze personalisatie naar een volgend niveau te brengen. We hebben binnen VodafoneZiggo een enorme bron aan data, het activeren van deze data om zowel onze conversie ratio’s als de NPS te verbeteren is één van onze belangrijkste doelstellingen. Jouw rol hierin is zowel strategisch als uitvoerend.
Senior UX designer @ Effectory
In a nutshell: you do everything in your power to improve and optimize the user experience of Effectory clients. You gather user insights through user research to feed your ongoing exploration into different approaches to solve end-users’ problems.