Good morning,Not all experiments are created equal, but in the context of products, there are 4 types of experiments:Exploratory experiments Validation experiments Optimization experiments Quality of service experiments Read everything about the 4 experiment types in the first article.What else in this week newsletter:Tip of the week from Mimi: why employees don't pursue internal rolesUnequal allocation of traffic in A/B tests: pros and consFind out why users don’t convert with the new clicked element filter in HotjarPaper: social media and mental healthEvent: DDMA Dutch CRO Awards (November 2nd)Job opportunities @ Samsung and SkyscannerHave a nice week.Tom