CRO weekly #151 - 4 types of product experiments
Good morning,
Not all experiments are created equal, but in the context of products, there are 4 types of experiments:
Exploratory experiments
Validation experiments
Optimization experiments
Quality of service experiments
Read everything about the 4 experiment types in the first article.
What else in this week newsletter:
Tip of the week from Mimi: why employees don't pursue internal roles
Unequal allocation of traffic in A/B tests: pros and cons
Find out why users don’t convert with the new clicked element filter in Hotjar
Paper: social media and mental health
Event: DDMA Dutch CRO Awards (November 2nd)
Job opportunities @ Samsung and Skyscanner
Have a nice week.
Tom
A message from Blooming People
A weekly segment featuring recruiter Mimi VerLoren van Themaat from Blooming People, who shares valuable tips, market insights, and job opportunities? This week’s tip:
Product managers guide to experimentation Experimentation is a core skill for product managers or early-stage founders. Dive into experiment best practices and how they apply to startups at each stage.
Unequal allocation of traffic in A/B tests: pros and cons Learn about the benefits and drawbacks of allocating unequal amounts of traffic in your A/B test variants. Find out how you should allocate your traffic and why best practice dictates split-testing this way.
Find out why users don’t convert with the new clicked element filter in Hotjar
Now, you can track and filter all the clicks across your site automatically and gain laser-focused insights on user behavior by viewing underlying recordings and heatmaps.
Paper: social media and mental health
The diffusion of social media coincided with a worsening of mental health conditions among adolescents and young adults in the United States, giving rise to spe.
Event: DDMA Dutch CRO Awards (today, 3 November) De DDMA Dutch CRO Awards worden ieder jaar uitgereikt aan de bedrijven met de allerbeste CRO-cases. Naast de juryprijzen is er ook een publieksprijs.
Job opportunities
Now 75 job opportunities on experimentationjobs.com
Customer Journey Specialist @ Samsung — experimentationjobs.com
As a Customer Journey Specialist at Samsung Benelux, you will initiate and lead development to build effortless end-to-end journeys for consumers, based on thorough investigation & analysis.
Senior Data Scientist Experimentation – Skyscanner — experimentationjobs.com
As a Senior Data Scientist at Skyscanner, you will bring statistical rigour, research new methodologies and improve the experimentation culture.
Check all the jobs here
Are you hiring? Submit your job post here.