Hi,
Welcome to a fresh CRO weekly newsletter with this week a career interview with: Wing Yee Tang.
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Wing Yee Tang: Career Interview
Please introduce yourself to our readers
Hi there! My name is Wing Yee. Born and raised in The Netherlands. I have a Master’s degree in Psychology (Brain and Cognition).
I have been working in the experimentation industry for almost 9 years. I started at an agency and switched to in-house. For me, that was the best order to gain diverse experience. Up until recently, I always had a double role as CRO Specialist and Web Analyst. In October 2024, I joined DPG Media and fully focused on CRO now.
What is your current experimentation role and what do you do?
I work as a Senior CRO Specialist at DPG Media. The company is a publisher in The Netherlands and Belgium – with newspapers, magazines, radio stations, a TV channel and online services. My role is to optimize the digital (reading) experience of newspapers and magazines. As I am in the Marketing department, an important part of my job is to align and work together with the Product department. In addition, I help and guide the CRO team in our department to get experimentation to the next level.
How did you enter the experimentation space? What was your first experimentation related role? Share your origin story here.
After my studies, I did not want to enter the academic world and went looking for a job in e-commerce/marketing. My job hunting journey was quite tough, as Psychology was underrated back then and I got rejected many times. Luckily, my first employer was interested in my educational background and offered me a CRO internship at his agency for a few months. I was thrown in at the deep end, but I learned so much from it. I ended up presenting my own psychological model and data-driven test ideas to one of our biggest clients. The internship was successful. I was hired at the agency and became a CRO, UX & Measurement Specialist. Yes…I also became a Web Analyst. To be honest, I am happy with the broad experience that I gained, which makes various aspects of work easier. To this day, I am still thankful for my first employer, who gave me a chance (to work on different things) and believed in me.
How did you start to learn experimentation?
In my first month during the CRO internship, I joined two training sessions that a colleague was giving to one of our clients. However, it was mostly learning on the job. I also read tons of blog posts back then.
How do you apply experimentation in your personal life? (what are you tinkering with or always optimizing?)
Self-reflection is one thing. I often try to reflect on different situations, to assess whether I could have done things differently. Another thing is my travel planning. I want to explore every corner of a city and end up doing too much. For my last holiday, I did not plan anything in advance. That was the other extreme, so I need to find the optimum travel plan. I will be tweaking my next holiday.
What are you currently doing to keep up with the ever-changing industry?
I follow people from the industry on LinkedIn and the feed is like a goldmine. In addition, I read articles/posts that I find on different platforms. Besides the online activities, I read books about different topics. I have hoarded a lot of books recently, so I will soak up more knowledge. Last but not least, I go to different events to see what is happening in the industry. For example, Emerce Conversion & Analytics, Conversion Hotel, and MeasureCamp. Knowing what others are doing will keep me on my toes and I strive to optimize the things that I am doing.
In the full interview you will also learn which developments Wing Yee excites in experimentation. How does she sees the field changing in the next 5 to 10 years? She also shares recommendations to someone who is looking to join the experimentation industry.
Job opportunities (supported by Eppo)
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
CRO Strategist at Acadia (Remote)
Website Optimization (CRO) Executive at MVF (London, United Kingdom)
Experimentation Lead at Booksy (Poland, Spain or United Kingdom)
Senior Software Engineer – Ad Experimentation at StubHub (New York, USA)
Senior Executive Experimentation Platform at SIXT (Lisbon, Portugal)
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