Hi,
Welcome to a fresh CRO weekly newsletter. In this edition 5 great articles and 5 awesome new jobs.
Have a nice week!
Tom
Why you need a clear A/B testing hypothesis for every experiment
In this post, Sitespect explores why every experiment needs a solid A/B testing hypothesis and how it leads to better results, faster learning, and stronger alignment across your team.
Link to article from Sitespect
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Interesting reads
Why velocity is important
Velocity should be the #1 metric for any growth program. Because stable environments reward caution and optimization, while volatile ones demand adaptability and speed.
Link to article
Using observed power in online A/B tests
Observed power, often referred to as “post hoc power” and “retrospective power” is the statistical power of a test to detect a true effect equal to the observed effect size. “Detect” in the context of a statistical hypothesis test means to result in a statistically significant outcome.
Link to article
Session Cookie _GA_XXXX has changed
The value of GA4 session cookie has changed (the cookie name is _ga_MEASUREMENT-ID ). Now the session_id has an "s" character, no more dot "." and there are "$" as delimiters. If you handle the session cookie in GA4, please be careful.
Link to article
Datadog acquires Eppo
Datadog acquires Eppo, a feature-flagging and experimentation platform for $220 million. According to Fortune Business Insights, the global market for product analytics was worth $9.09 billion last year and could reach $27.01 billion by 2032.
Link to article
Statsig secures series C funding to bring science to the art of product development
Statsig announced that they raised a $100M Series C at a $1.1B valuation, led by ICONIQ Growth, with participation from Sequoia and Madrona
Link to article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior CRO Specialist at Sofatutor (Berlin, Germany)
Senior Marketing Manager, SEO & CRO at Thumbtack (Ontario, Canada)
Web Experimentation Manager at Zendesk (Pune, India)
Senior Software Engineer, Experimentation Platform at Instacart (USA)
Senior Data Scientist – Experimentation at Uber (Sao Paulo, Brazil)
Are you hiring?
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