Why run geo experiments
CRO weekly #180
Hi,
Welcome to a fresh CRO weekly newsletter with an overview of interesting reads and jobs you might have missed.
Yesterday I came back from Conversion Hotel, what a great weekend again. Let me know if you where there and how did you like it?
Have a nice week!
Tom
10 tips how to optimize your form conversion rate
Zuko & Convert present 10 data patterns that indicate form conversion roadblocks, and how to test your way around them. Click on the link to download the whitepaper.
Read the full article here from Convert
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Interesting reads
Why run geo experiments
GeoLift provides a great methodology to measure interventions at an aggregate geographical level. It is particularly useful in cases where we are not able to run a user-based experiment.
Link to the article
Career interview with Michiel Jansen
Learn from Michiel Jansen. Michiel started in 1997 as a internet specialist, before that he worked in the music industry and was the webmaster for the Polygram/Universal website. He currently leads the Global Centre of Excellence for Conversion for ING Bank. Read the whole interview via the link below.
Link to the article
If you want to read more career interviews check this link
Difference between manipulation and persuasion
What’s the difference between manipulation and persuasion: intent. To stop online sales tactics deemed as persuasive, when in reality they are manipulative. They are inappropriate. They lack context and so are the pushy sales person not appreciative of where the user is in their buying list cycle.
Link to the article
Why 5% should be the upper bound of your MDE in A/B tests
Organizations that run experiments and replicate them for trustworthiness are often humbled by the small effects they see. Therefore a 5% uplift in an experiment is already high.
Link to the article
Excellent example of good personalisation
Take a look at FarFetch; an excellent example of good personalisation. New users, never seen before, are guided through FarFetch. Who they are. What they offer. Their proposition. Helping curate the content that’s available by bucketing you into a gender category.
Link to the article
Client-Side vs. Server-Side A/B Testing: Is One Better than the Other?
Brilliant speakers at Conversion Jam conference in Stockholm #CJAM2023, quite few of them would also make great comedians! 😁 They've clearly shattered many of the common beliefs in the experimentation field. Few memorable lines and learnings Nicoleta collected.
Link to the article
Chat GPT idea generator for CRO
Type your product or service and this tool build with Chat GPT gives you a list of experiment ideas.
Link to the article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Data Analist/Scientist at Online Dialogue (Utrecht, Netherlands)
CRO Account Manager at Croud (Shrewsbury, United Kingdom)
Lead Experimentation Analyst at The Financial Times (London, United Kingdom)
Digital Conversion Rate Optimization Manager at C&A (Düsseldorf, Germany)
Product Analyst at Flo Health (Lithuania)
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