Setup for AI research
CRO Weekly #291
Hi,
Welcome to a fresh CRO weekly newsletter. In this edition 5 articles and 5 new jobs.
Have a great week!
Tom
CRO weekly sponsor
Thanks to Monetate for their support.
Interesting reads
Setup for AI research
NotebookLM via Gemini app
NotebookLM: best tool for research / deep research and synthesis.
In Gemini, click + button and link to NotebookLM.
How to build an experiment roadmap tied to revenue
If you’re a product manager and your experiment roadmap isn’t tied to revenue growth, it turns into a list of “interesting” tests that never earn their keep.
Link to article
When proxy metrics break: how optimizing for proxies can backfire
Selecting what to optimize for is one of the recurring challenges of online experimentation. This post discusses how wrong things can go when proxy metrics start to influence product development.
Link to article
6 AI workflows every product manager should be using
From rapid prototyping to moderation workflows, here’s how to use AI to increase clarity, reduce friction, and ship better products.
Link to article
How to diagnose conversion problems for B2B
how often do those changes actually move the needle? Almost never. That’s because most teams make changes that don’t solve the right problems. They’re just guesses. Guesses based on gut feelings. The TOC Framework™ exists to solve that problem.
Link to article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Data-analist (Experimentation & Digital Analytics) at Online Dialogue (Utrecht, Netherlands)
Senior CRO Specialist at sofatutor (Germany & EMEA)
Growth Marketing Analyst at GoCardless (Riga, Latvia)
Data Scientist – Experimentation at SEEK (Cremorne, Australia)
Engineer, Experimentation Platform at Woven by Toyota (Tokyo, Japan)
Digital Experience & Optimization Specialist at Lexicon Services (Chesterfield, USA)
Are you hiring?
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