Hi,
Welcome to a fresh CRO weekly newsletter with an overview of interesting reads and jobs you might have missed.
Have a nice week!
Tom
Accelerating innovation with AB Testing from Ronny Kohavi (€500 discount)
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Interesting reads
AB testing with AI
Instant Content Variations 📝. Once you've made your selection, their AI jumps into action. It immediately crafts high-quality variations tailored to resonate with your audience.
Link to the article
Learnings from Conversion Hotel 2023
2 weeks ago I have been to the Conversion Hotel conference. This was already the tenth edition of this event and I attended 9 of those.
In this post Kevin shares his take aways. For all notes of the sessions visit this doc.
Link to the article
And check the Conversion Hotel 2023 album created by the awesome DJ Toby Baldower.
Conversion Hotel 2023 album
Career interview with Matteo Courthoud
Learn from Matteo Courthoud. He is currently Applied Scientist at Zalando and he describe his role as a swiss army knife in causal inference. Read the article and learn how Matteo thinks AI will impact experimentation and how he keeps up with the ever-changing industry,
Link to the article
If you want to read more career interviews check this link
Treat your experimentation program like a product
Products go through several stages over their lifecycle (e.g. Introduction, Growth, Maturity, and Decline). An Experimentation program should be treated no differently.
Link to the article
Learnings from Conversion Jam 2023
🔍 Reflecting on Conversion Jam 2023 in Stockholm:
Last month, the CRO and experimentation community gathered in Stockholm for Conversion Jam, a hub for data enthusiasts, vendors, and industry professionals.
Link to the article
Free successor to Google Optimize: MagicInk
A free, fully featured, web A/B testing tool! Its called MagicInk. This tool is build by David Fine and has unlimited tests, tested users, variants, goals, and more ♾️. Syncs with GA4 (both events and audiences).
Link to the article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior Manager, Conversion-Rate Optimization at Seer Interactive (USA)
Senior Analyst-Experimentation at Dunelm (London or Syston, United Kingdom)
Senior Engineering Manager, Experimentation at 2U (Lanham or remote, USA)
Senior Software Engineer – Experimentation Platform at Apple (Santa Clara Valley, USA)
Data Scientist, Customer Experimentation at Eppo (USA)
CRO present for Christmas
(Credits to Andreas Nordin, Luke Frake and AI!)
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