Is copying competitors a good source of A/B test ideas?
CRO Weekly #226
Hi,
Welcome to a fresh CRO weekly newsletter with this week. Today is all about “Copying competitors”, with 3 great articles around this topic. How smart is it to do this? What are tools you can use to check what your competitors are doing? And which company tech blogs do you need to follow?
Have a nice week!
Tom
Simplifying your feature flags with A/B testing
Releasing new features is an exciting part of optimizing your website, products, and services. This new guide from Sitespect provides an overview of the advantages of combining feature flags and A/B testing.
It’s a strategic method designed to make sure your feature management is carefully controlled, optimized for user impact, and built around your broader organizational goals.
Link to article from Sitespect
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Thanks to our partners Convert, Sitespect & Zoho PageSense for their support
Interesting reads
Is copying competitors a good source of A/B test ideas?
Is copying competitors a good source of A/B test ideas, or just a waste of time?
Conversion took a deep dive into our experiment database to find out. Here’s what they found:
🟢 ‘Copying competitor’ had the highest win rate and delta, tied with other top-performing sources.
🔴 Surprisingly, ‘Best practice’ had the lowest win rate and delta—even less effective than gut feelings.
Link to article
How to follow your competitors in the corrrect way
Monitoring your competitors through visiting their website once in a while can be a lot of work for very limited insights. Instead, there are tools for that, that can save you time, but also reveal much more about what your competitor is doing. Lucas shares a few.
Link to article
Top company tech blogs overview
Reading through tech blogs is one of the most effective ways to build domain knowledge. Leihua Ye created an overview of the top company tech blogs to follow and read. Netflix, Airbnb, Uber, Microsoft are one of the few on the list.
Link to article
Interview with Annemarie Klaassen (Lead Experimentation & Analyst @ VodafoneZiggo)
Annemarie Klaassen from Vodafone Ziggo sit down for an interview with Philipp Klempau. They cover a wide range of subjects, such as the value of having a well-rounded CRO team of specialists, developers, and designers; the challenges of implementing a successful CRO program in a company; the need to ensure the quality of your hypotheses; and the changes AI will bring to CRO.
Link to article
Experimenters with high relative growth on LinkedIn in Q3 2024
As LinkedIn continues to grow as a platform for sharing knowledge and networking, certain people have rapidly expanded their influence, becoming go-to resources for those passionate about experimentation.
In this post, Kevin highlight the experimentation experts who have seen the fastest relative growth in LinkedIn followers during Q3 of 2024.
Link to article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Digital Experience Experimentation Analyst at Norwegian Cruise Line (USA)
CRO specialist at Voordeeluitjes (Amstelveen, Netherlands)
Senior Strategy Consultant (Experimentation) at Creative CX (United Kingdom)
Principal UX Designer, Site and Marketing Automation at Vista (Spain)
Head of Experimentation at Surfshark (Multiple locations, Europe)
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