Is A/B testing unethical?
CRO weekly #177
Hi,
Welcome to a fresh CRO weekly newsletter with an overview of interesting reads and jobs you might have missed.
Have a nice week!
Tom
8 Google Optimize alternatives
it is officially no longer possible to use google optimize. In this article Convert 8 alternatives are mentioned
Read the full article here from Convert
CRO weekly sponsors
Thanks to our partners Convert and FullStory for their support
Interesting reads
Is AB testing unethical?
Is it really the testing and the algorithms that are unethical, or is it rather the person using them and their aims? Your business should be ethical and should aim to treat people fairly. If it is, then A/B testing is just going to help you do more of that. If your business is dodgy, then everything you do is unethical.
Link to the article
Career interview with Timothy Chan
Learn from Timothy Chan. He is currently lead Data at Statsig, a modern experimentation platform built for product teams. Before that, he spent 5 years as a Data Scientist at Facebook, and prior to that he spent a decade designing new drugs for the biotech industry.
Link to the article
If you want to read more career interviews check this link
Combining SEO and CRO
When combining SEO and CRO, there are many places to go wrong. But if you get things right, the potential for impact is huge: SEO = getting users onto your website CRO = converting them once they're there.
Link to the article
Experimentation secrets: How the three 'R's boost performance
Most tests can be easily categorized into three core experimentation types: testing for Reward, testing for Risk, and testing for Revelations. Read the Let me explain each one a little further.
Link to the article
Pros and cons of server and client side testing
Both client and server-side tracking have their strengths and weaknesses. One isn't better than the other; it all depends on the specific needs and setup of your organization and analytics 💡
Link to the article
What should be your North Start Metric?
Read this article with a few examples of the north start metric used for some of the most successful tech companies.
Link to the article
How to become a top rated speaker
Michael Aagaard distilled some of the core lessons he learned into six insights that are useful in your own speaker journey.
Link to the article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
CRO Account Manager at Croud (Shrewsbury, United Kingdom)
Manager Journey Optimization and AB Testing at Adidas (Bogotá, Colombia)
Fullstack Engineer – Experimentation at Epidemic Sound (Stockholm, Sweden)
CRO Specialist at Farnell (Leeds, United Kingdom)
Senior CRO Analist at ClickValue (Amsterdam, Netherlands)
Are you hiring? Submit here
Are you not subscribed yet to this newsletter? Click on the button below.