Interviews with Els Aerts and Lucas Vos
CRO weekly #175
Hi,
Welcome to a fresh CRO weekly newsletter with an overview of interesting reads and jobs you might have missed. Everything is handpicked by me. Enjoy!
Have a nice week!
Tom
How to think like a CRO pro with Lucas Vos
Get ready to meet Lucas Vos, RTL’s Senior Conversion Specialist. With over 300 A/B tests under his belt and multiple teams coached, he is truly one to watch in the space.
Read the full article here from Convert
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Interesting reads
Career interview with Els Aerts
The goal of this interview series is to inspire and help people to transition their career into a new or next experimentation related role. In this edition Els Aerts shares her journey.
If you want to read more career interviews check this link
What I wish I knew about AB testing when I started my career
Jonathan Fulton covers a bit of everything: randomisation, feature-flagging, metrics, statistics, etc. High quality explanation of the most important things around experimentation.
Are learnings from Bandit testing as robust as those from A/B testing?
Bandits are optimization algorithms that continuously tweak the traffic distribution, channeling more visitors to the best-performing variant throughout an experiment. Optimizing for profit from the start is beneficial, but is the data reliable enough to learn about users and their behavior?
Q&A on sequential statistics in A/B Testing
Lucia van den Brink asks Georgi Georgiev some good questions about sequential statistics.
5 reasons your experimentation program maybe destined for destruction
Five reasons why your experimentation program may be in danger: Peaking too early / Running tests instead of the program / Using the wrong metrics of succes / Unclear evolution of the organisational structure / Using experimentation for everything
The top 20 must-meet CROs of 2023
Experiment Nation is compiling a list of the most welcoming Experimenters of the community of 2023. In this form you can nominate your favorite experimenter!
ConvEx 2023: A free virtual experimentation summit (12-13-14 September)
Register to hear insights from growth and experimentation experts at leading brands and attend interactive workshops from Ronny Kohavi, Karl Gilis and Rishi Rawat, the Shopify product page guy.
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior CRO Analist at ClickValue (Amsterdam, Netherlands)
Senior Conversion Optimization Manager at Zolar (Germany)
Analytics & Optimization Consultant at Valtech (Copengagen, Denmark)
Staff Product Analyst – Experimentation at Eventbrite (Spain)
Digital Experimentation & Optimization Team Lead at Zooplus (Madrid, Spain)
Are you hiring? Submit here
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