AI in experimentation, Airbnb AB test result, Prevent statistical errors...
CRO weekly #188
Hi,
Welcome to a fresh CRO weekly newsletter with an overview of interesting reads and jobs you might have missed.
Tom
How to use AI in experimentation
Check the online event were 3 great speakers (Craig Sullivan, Mia Umanos, Taylor Gilbert) share ways to embed AI in experimentation workflows.
Read the full article here from Convert
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Interesting reads
How do you run test on low traffic websites?
You can and still should validate your ideas and hypotheses when you have limited traffic. Read the article for two tips you can immediately apply.
Link to the article
Career interview with Georgiana Hunter-Cozens
Learn from Georgiana Hunter-Cozens. She is currently Senior Strategy Consultant at Creative CX. This is one of her tips:
“I can see experimentation becoming more embedded into existing processes and tools, removing the reliance on developers for basic tests and hopefully empowering many more teams to start experimenting!”
If you want to read more career interviews check this link
ABTestResult.com
Andrea Corvi created a very useful collection of different A/B test calculators. Ready to use for all kinds of scenario’s. And links to resources.
Link to the article
How to prevent statistical errors
While statistical significance is essential, it should not be the only way to evaluate an A/B test. Make sure your tests are properly powered, address SRM, and have a correct p-value.
Link to the article
Airbnb A/B tests hidden vs shown price totals
Months ago Airbnb ran this A/B test on their listing pages where they showed price totals for a given date range.
Link to the article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Experimentation Solutions Specialist at LaunchDarkly (USA)
Data Scientist (Experimentation) at Synpulse (Bratislava, Slovakia)
Group Engineering Manager at Intuit (Mountain View, USA)
Experimentation Lead – Digital at New Look (London, United Kingdom)
Platform Product Manager, Experimentation at Niantic (San Francisco, USA)
Are you hiring? Submit hereSubmit here
Last year I started to experiment with AI images. This one is created in Canva with this prompt:
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