Getting more A/B test ideas from colleagues
CRO Weekly #260
Hi,
Welcome to a fresh CRO weekly newsletter. In this edition 5 great articles and 5 awesome new jobs.
Have a nice week!
Tom
25 CRO agency stats we bet you’ve never seen before
Convert ran 40 hour-long interviews and collected 200+ survey responses from CRO agency leaders. What emerged is a map of an industry in flux, with clear signals about what’s working, what’s outdated, and where the smartest agencies are heading.
Link to article from Convert
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Interesting reads
Getting more A/B test ideas from colleagues
Lucas and Dirk realized that their teams at RTL Nederland were busy with other priorities, they had to launch an idea competition to encourage submissions. After three editions, they’ve refined the process and share their key takeaways and encourage others to try idea competitions.
Link to article
How to find out why a metric dropped
Analytics ≠ describing what happened. It’s about explaining it. When a key metric drops (CR, AOV, LTV), your first instinct is often to report it. But unless you explain why, nothing will change. Here’s the 6-step framework to turn drops into insight.
Link to article
Breaking the cycle: 3 signs you need product discovery
3 patterns that signal you need more Product Discovery: Solution-first thinking, Misuse of A/B testing, and Shipping & forgetting.
Link to article
3 steps to get valuable CRO insights from unmoderated user testing
Use a screener question to get people who have made a similar purchase recently.
Ask them to describe their last purchase
Ask them to carry out the same shopping trip on your website
Standford paid 35.000 people to quit social media
This was the largest study on emotional health in history. The results were so shocking, scientists called it "comparable to therapy." Here's what happens when you break free from the algorithm.
Link to article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior CRO Manager at Growth Shop (Canada)
Data Scientist, Economic Index at Anthropic (San Francisco, USA)
Product Manager (Experiment/Analytics) at Iterable (USA)
Senior Conversion Consultant at Curamando (Amsterdam or Rotterdam, Netherlands)
Conversion Optimisation Manager at Bechtle (Neckarsulm, Germany)
Are you hiring?
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