Experimentation at scale is about leverage
CRO Weekly #292
Hi,
Welcome to a fresh CRO weekly newsletter. In this edition 5 articles and 5 new jobs.
Have a great week!
Tom
5 reasons to run experiments with group sequential testing
Group sequential testing offers a more modern approach. It enables faster learning, stronger confidence in results, and better use of traffic and resources.
Link to article from Monetate
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Interesting reads
Experimentation at scale is about leverage
The core challenge of experimentation isn’t statistical. It’s organisational. Scaling experiments requires deliberate systems and processes that make it easy to learn the right things, safely and efficiently.
Link to article
What is an experiment led organization?
Read this article to learn 5 ways to recognize an experiment led organization. One of them is: experiment led organizations have at least 10% or more of funding dedicated to experiments.
Link to article
A visual guide to P-values
In this visual guide, you’ll learn:
Why results naturally vary
How to separate signal from noise
What p-values actually tell you about an experiment
5 monetization tactics from Elena Verna
Retention is life. It’s the ultimate Product-Market Fit feedback loop. It’s how you know whether your product is actually lovable or not. This means the opportunities for improvement are endless. Elena shares 5 of her favorite new retention techniques that you may not have tried.
Link to article
Directly buy at the Zalando assistant
You can now buy directly on Zalando Assistant. The agentic future is being built hands-on in Europe to drive business and customer value, as this marks a significant milestone in the evolution of guided agentic shopping at Zalando platform.
Link to article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Medior CRO specialist at De Mandemakers Groep (Waalwijk, Netherlands)
Data-analist (Experimentation & Digital Analytics) at Online Dialogue (Utrecht, Netherlands)
Senior CRO Specialist at sofatutor (Germany & EMEA)
Senior Engineering Manager, Experiment at Amplitude (San Francisco, USA)
Conversion Rate Optimization Manager at Sonova (Berlin, Germany)
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