Experiment driven product roadmap
CRO Weekly #252
Hi,
Welcome to a fresh CRO weekly newsletter. In this edition 5 great articles and 5 awesome new jobs.
Have a nice week!
Tom
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Interesting reads
Experiment driven product roadmap
Why does A/B testing seem to slow down some product teams while helping others move faster and more effectively? The difference lies in how they approach experimentation.
Link to article
If something doesn't work, it's ugly
I've heard some designers claim that something is beautiful, but ultimately, it's the users that must work with it, and if it doesn't work for them, it's ugly.
Link to article
A recap of the Experimentation Conference 2024 at Booking
On May 27, 2024, they organized the first Experimentation Conference at Booking. This invite-only industry event brought together practitioners who run large-scale experimentation programs โ as opposed to most other experimentation conferences, which are aimed at people who run experiments. 90 practitioners from 24 companies joined, and discussed common challenges on 4 specific topics:
Estimation of cumulative effects of multiple experiments
Preventing harm to the business: wrapping code rollouts in experiments
Creating an experimentation culture of running high-quality experiments
Long Term effects: business outcomes are long term but A/B tests are short term
๐ ๐ฒ๐๐ฎ ๐๐ฎ๐๐ ๐ญ๐ณ๐ฌ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป๐. ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ต๐ผ๐๐ ๐ด๐ฑ. ๐๐๐ฐ ๐น๐ฎ๐ป๐ฑ๐ ๐ฎ๐ ๐ญ๐ญ๐ฌ. Wh๐ผโ๐ ๐๐ฒ๐น๐น๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ฟ๐๐๐ต?
Everyone who works in onliner marketing is familiar with this problem. If Meta and Google show different numbers, itโs not a bug โ itโs business. Each platform plays by its own rules and optimizes for its own KPIs. Theyโre not trying to give you truth โ theyโre trying to prove theyโre worth your money.
Read the article with tips what to do.
Link to article
Microsoft Clarity now integrates with Microsoft Ads
Now you can pull in both Google Ads and Microsoft Ads into one unified advertising dashboard. The interface clearly indicates which platform each campaign originates from. You can also use CoPilot to compare how specific campaigns perform on your landing pages.
Link to article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs onย ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This weekโs featured roles:
Senior Data Scientist - Experimentation Platform at Skyscanner (London or Barcelona)
Manager, E-commerce Analytics & Experimentation at Groupe Dynamite (Ville Mont-Royal, Canada)
Machine Learning Engineer โ RCS Analytics (ML, Experimentation) at CVS Health (New York, USA)
Senior Digital Analyst โ CRO and Optimisation at Air New Zealand (Auckland, New Zealand)
Senior CRO Specialist at Sofatutor (Berlin, Germany)
Are you hiring?
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