Evidence based product discovery

CRO Weekly #282

Hi,

Welcome to a fresh CRO weekly newsletter. In this edition 5 articles and 5 new jobs.

Have a nice week!

Tom

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Thanks to Convert and Monetate for their support.

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Interesting reads

Evidence based product discovery
Everyone has been involved at some point in product discovery work where the decisions were based on opinions and with no data to back them up. The process of discovery backed up with evidence is brought by the GIST framework (Goals, Ideas, Steps, and Tasks).
Link to article

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Short versus long-term
Are we optimizing for short-term expected value or long-term knowledge? If your goal is durable, cumulative learning that powers better products over time, you should be very cautious about frameworks that explicitly trade away inference quality for earlier but shakier “wins.”
Link to article

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How to improve the UX maturity level
The results from moving the UX maturity level from 2 to 3:

• A clear design process

• Collaborate design sessions

• Implemented user research & test panel

• More team influence

• Happy users

Link to article

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Dashboards are dead
In 2 years, KPI dashboards (as we know them) will be a thing of the past. Why? Because a new, agentic workflow for analytics is emerging, and it completely breaks the old model.

New Agentic Workflow:

• Daily Slack/email brief: key KPIs plus plain-language insights

• Automatic alerts with root-cause analysis when something moves

• Deep dive by chatting with an agent, not clicking 12 filters

• Get the “what, why, and now what” same morning, in one place

Link to article

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Microsoft Clarity Brand Agents
Plugin that is available with Shopify, adds a brand chat agent to the website. Upload brand reference docs to match tone/expertise.
Link to article

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Job opportunities

Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.

This week’s featured roles:

• Analyst – Product and Experimentation at Marks & Spencer (London, United Kingdom)

• Product Manager – Experimentation Platform at Kroger (Blue Ash, USA)

• Staff Product Manager – Product Registration at Nubank (Mexico City, Mexico)

• Product Analytics & Optimization Lead at ClairtyPay (New York, USA)

• Head of Data Science & POCs at Sardine (USA or Canada)

Are you hiring?

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