Customer feedback is overrated
CRO Weekly #271
Hi,
Welcome to a fresh CRO weekly newsletter. In this edition 5 articles and 5 new jobs.
Sitespect was recently acquired by Monetate, and they will continue together under the name Monetate. Monetate will now be the sponsor of this newsletter.
A short Monetate introduction:
Monetate brings together the essential capabilities of experimentation, personalization, recommendations, and AI in a single, unified solution, providing you with unmatched precision, performance, and scale.
The SiteSpect fullstack experimentation solution will continue to exist under the name: Maestro.
Have a nice week!
Tom
4 trends to prepare for AI driven commerce
To succeed in the brave new world of AI-driven ecommerce, digital teams must get their personalization and testing house in order. Here are four trends to embrace within the next 6-12 months.
Link to article from Monetate
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Thanks to Convert and Monetate for their support.
Interesting reads
Customer feedback is overrated
Customer feedback is overrated. Customer behavior data is underrated. Brands will spend months surveying customers about their checkout process. The feedback is always clear: customers want more payment options, detailed shipping information, and order customization features. So the brand builds exactly what was asked for. And... conversion rates drop.
Behavioral data reveals, time and time again that customers convert better with fewer choices, simpler forms, and less information overload.
↳ What people *say* they want contradicts how they *actually* behave.
Link to article
Spotify’s experiments with learning framework
Spotify developed the Learning (EwL) metric to measure success: A successful experiment yields enough valid information to inform product decisions, not just those that find “winners.” The EwL framework helps identify improvement areas for teams and platforms, guides resource allocation, and drives innovation while avoiding bad product decisions.
Link to article
The experimentation industry is splitting into two?
Recent news of major acquisitions in the experimentation space signal a fundamental shift in they industry. For years, the value of experimentation was framed around tactical "wins" and conversion rate optimization (CRO). But a new, more powerful narrative is emerging and it's on the operating side of things. The 'how'. The real value of testing lies in the intersection of data, engineering, and product.
Link to article
The fragility of analytics teams
Analytics teams are different. Not just in what they do, but in how they work, how they think, and how they survive in corporate environments that weren’t build for them. Check this article how to collaborate with analytics teams.
Link to article
Most product managers are actually project managers in disguise
Why 70% of product managers are actually doing the wrong job. The problem? In many companies, the PM role gets swallowed by delivery operations: endless backlog grooming / sprint planning / status updates for stakeholders / chasing engineering for ETAs / writing “as per discussion” notes on Jira.
In short — many PMs are execution coordinators, not strategic product leaders.
Link to article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Experimentation Delivery Manager at Creative CX (London, United Kingdom)
CRO Specialist at PM Digital Design (United Kingdom)
Principal Product Manager, Confluence Flywheel at Atlassian (USA)
Customer Success Manager – EMEA at LaunchDarkly (Ireland or London)
Senior Product Manager, Checkout Experience at Eventbrite (USA)
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