CRO weekly #100 - Give-away: 1 hour video call "Ask me anything about CRO"
Good morning,
Today I am sending the 100th CRO weekly newsletter. For almost 2 years I weekly share the most interesting CRO, analytics, validation and UX articles. The database grew to more than 500 subscribers. Thank you all for reading my content.
To celebrate this I give-away a 1 hour video call "Ask me anything about CRO". Please reply to this newsletter and tell me why you want this help. In the newsletter next week I announce the winner.
Do you have feedback to improve this newsletter? Please let me know. Always be optimizing!
In this weeknewsletter a selection of the most popular articles of the last 99 CRO weekly editions.
Have a nice day and see you next week!
Tom
Reads
So, what soft skills are most useful to be a successful Conversion Rate Optimisation specialist?
Client-side testing vs. server-side testing: Both client-side and server-side testing come with pros and cons. Here’s what you should know before you set up your A/B testing tool for experimentation.
The Cost of Not A/B Testing Most of the time when discussing A/B testing, regardless of context, we discuss costs such as the expense of running an experimentation program, of shipping ‘winners’ to production. Only rarely do I see references to the less obvious, but usually more important costs in terms of opportunity cost (incurred during testing) and the cost of shipping without testing at all.
Survey questions you should ask your visitors / customers Make sure you're using short survey questions, visitors are more likely to answer them which means more data in a shorter amount of time.
The psychology of price promotion: How to apply Promotions more effectively This blog post will teach you how to get more out of price promotion without spending more based on Psychology.
Simple way to measure A/B test flicker impact This article shares a method with which you can measure how much flicker time there is between the base element being added to the page and the A/B test changing its appearance.
Cisco’s experimentation journey: from “Outsourced” to “Center of Excellence” Learn how Cisco, a $51 billon company with 71,000 employees, built their experimentation program.
A Conversion Conversation with Online Dialogue’s Ton Wesseling
n’s got a ton of experience and material to share. And he may have the most awesome caricature I’ve ever seen.
Redesigning Videoland’s landing page — A UX Case Study
In late October of 2019 me and our CRO lead Lucas, set up a project at Videoland to redesign our main landing page for prospect customers.
Duolingo: 1% improvement every week As part of our Sustainable Growth initiative, we highlight sustainable growth practices from developers that can help others grow their business on Google Play.