Comparing frequentist vs. bayesian vs. sequential approaches to A/B testing
CRO weekly #184
Hi,
Welcome to a fresh CRO weekly newsletter with an overview of interesting reads and jobs you might have missed.
Have a nice week!
Tom
Speaker application form | Women in Experimentation X Convert Annual Summit 2024
The event organisers are looking for speakers looking for speakers to talk about A/B testing, Personalization, Growth or UX. Full online day of speakers with a diverse mix.
The give new speakers an opportunity to break through, so there will be two options:
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💡Shorter 10 minute newcomer slots. & newbies get an experienced coach!
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Interesting reads
Comparing frequentist vs. bayesian vs. sequential approaches to A/B testing
A holistic comparison of statistical methods for online experimentation. In this post Eppo analyze the five common statistical techniques along multiple dimensions (statistical power, intuitiveness, flexibility, robustness, and ease of implementation) in order to help you pick which methodology is the best fit for your use case.
Link to the article
Experimentation conferences & events 2024
Here are all the top experimentation related events happening in 2024. These are conferences on topics like analytics, experimentation and behavioral science.
Link to the article
Career interview with Tibor Sisarica
Learn from Tibor Sisarica. He is currently SPrincipal Designer at ABN AMRO bank. This is one of his tips:
“Dare to be bold. Most companies are hiring on soft skills and attitude. Hard skills are mostly easy to learn. Most of the tools are similar in use, but knowledge is hard to get.”
If you want to read more career interviews check this link
Learning from a/b test results is key for the long-term
The key to consistent, long-term experimentation impact is an effective method of extracting insights from experiment results to draw broader inferences.
Read the full article to find this out.
Link to the article
Using a North Star Metric in personal life
How Bhavik Patel used the concept of North Star Metric (NSM) to lose weight and lower blood pressure. By adopting a NSM, he can concentrate on one primary, achievable goal with significant impact.
Link to the article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Experimentation Strategist at Kilo Health (Vilnius, Lithuania)
Director, Experimentation and Conversion at BuzzRx (Lauderdale, USA)
Conversion Rate Optimization Lead at Dentolo (Berlin, Germany)
Senior Data Engineer – Experimentation at Hello Fresh (Berlin, Germany)
Are you hiring? Submit here
Last year I started to experiment with AI images. This one is created in Canva with this prompt:
”Comparing frequentist vs. bayesian vs. sequential approaches to A/B testing in digital art”
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