Can you run multiple experiments together?
CRO weekly #207
Hi,
Welcome to a fresh CRO weekly newsletter with an overview of interesting reads and jobs you might have missed.
Have a nice week!
Tom
How to track webform abandonment
Many reasons can cause visitors to abandon your webform or check-out. These can be functional or motivational reasons. With the GA4 setup example of tracking users that leave your webform, the only insight one get is how many users drop-off at what field.
Which is an important insight to have, but without additional metrics, it’s still difficult to draw accurate conclusions.
Link to article from Exatom
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Interesting reads
Can you run multiple experiments at the same time
Omar Lovert shared his main takeaways from Lukas Vermeer's talk at the Growth Marketing Summit. Where he talked about the one question he avoided for many years: Can you run multiple experiments at the same time? What about interaction effects?
Link to article
Bad A/B testing is an expensive revenue killer
One thing Tony observed frequently is individuals and organizations thinking that they're doing good A/B testing when they're not. He doesn’t blame them, as they are unaware of the issues. He gives some tips to start with trustworthy experimentation.
Link to the article
Career interview with Miranda Kroehl
Learn from Miranda Kroehl. he is Senior Director of Data Science and Experimentation at Charter Communications. This is one of her tips:
“Don’t underestimate the power of networking and demonstrating your passions—it could lead to unexpected opportunities down the line.”
If you want to read more career interviews check this link
Examples of high impact AB tests
Victor Paytuvi made a great list of experiments which can have high impact on your results: Navigation and discoverability tests / Price testing / Free Shipping threshold tests; read the article for the full list.
Link to overview
Get exclusive access to the Product Discovery cheat sheet
This cheat sheet contains 26 Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users
Link to overview
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior Data Engineer, Experimentation at Vinted (Vilnius, Lithuania)
Staff Tech Lead Manager, Experimentation & Insights at Slack (USA)
CRO Specialist at ESW (Madrid, Spain)
Experimentation & Innovation, Owned Media Channel Strategy at JP Morgan (USA)
Product Management Leader- AI at Optimizely (USA)
Are you hiring?
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