Hi,
Welcome to a fresh CRO weekly newsletter with an overview of interesting reads and jobs you might have missed.
Have a nice week!
Tom
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Interesting reads
AB testing complex features: navigating challenges and maximizing insights
It is challenging to AB test complex features. In this article, Ian (Product Designer @ de Bijenkorf) explains the challenges involved, shares some tips to better prepare for them, and offer solutions when things don’t go as planned.
Link to the article
MDE vs MDV
😵 MDE VS MVE - what?
MDE: Minimum detectable effect
MVE: Minimum viable experiment
Why do these two acronyms matter when it comes to experimentation? Read this post from Steph on Linkedin.
Link to article
Two experiments are better than one
If you combine the results of 2 experiments you have more certainty about your result than 2 separate experiments. Jakub shares 2 calculators to calculate the combined impact.
Link to article
How Netflix optimized their autoplay of the next episode functionality
Autoplay massively increased hours watched at Netflix. As part of the autoplay test, they tested how long the countdown should be between episodes: 5 seconds, 10 seconds or 15 seconds? Read the article with the results.
Link to overview
Which country has the highest relative number of experimentation specialists?
Answer: The Netherlands. While the Dutch lost to England in the recent EURO semifinal, they win the experimentation specialists per capita (EXSPEC) game. The data (avalaible at the link) shows the number of CRO/experimentation specialists per million inhabitants.
Link to the article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Sr. Lead, Experimentation Platform Peacock at Peacock (New York, USA)
CRO & Digital Analytics Expert ****at Tangity (Milan, Italy)
Senior Product Manager, AI Experimentation Platform at Algolia (London, United Kingdom)
Senior Manager – Experimentation & Development at LEGO (Billund or Copenhagen, Denmark)
Senior Data Scientist – Experimentation team at Booking.com (Amsterdam, Netherlands)
Are you hiring?
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