Hi,
Welcome to a fresh CRO weekly newsletter. In this edition 5 great articles and 5 awesome new jobs.
Last week CRO Weekly reached 2000 subscribers. A great milestone! Thanks for reading my newsletter every week. On to the next 2000.
Have a nice week!
Tom
2025 H2 consumer trends: What retail CRO teams should prepare for
Personalization, cross-channel journeys, and AI-assisted shopping are just a few of the major changes H2 2025 is bringing to how people shop online. It’s time for retail CRO teams to start optimizing for these trends.
Link to article from Sitespect
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Interesting reads
Experimentation trends
Ton Wesseling hosted the Experimentation Culture Awards for the sixth consecutive year and these are the 4 trends he noticed:
Leadership engagement
Measurement
User research
Automation and AI
Bayesian or Frequentist engine for A/B test? Who cares?
Does the way A/B test results are shown change business decisions? Conversionista tested 39 e-commerce leaders with Bayesian vs. Frequentist formats to find out.
Link to article
FTEs per experiment
Stop talking about how many experiments you run, but start to look at this new metric: FTEs per experiment. How many full-time employees do you have for every experiment you ship? It’s a simple ratio, but it reveals how deeply experimentation is embedded into a company’s DNA.
Link to article
3 criteria for a succesful keynote
Story. Engagement. Content. These are the three criteria David Mannheim use to make a successful keynote. 🔥
Link to article
Sitespect joins Monetate
The next chapter for SiteSpect starts today! SiteSpect has been acquired by the leading AI-driven personalization platform, Monetate.
Link to article
Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior CRO Manager at Growth Shop (Canada)
Product Growth Engineer at Fyxer.ai (London, United Kingdom)
Senior Software Engineer, Experimentation Platform at GetYourGuide (Berlin, Germany)
Experimentation Lead at News UK (London, United Kingdom)
Senior Product Manager, Growth at Rover.com (Barcelona, Spain)
Are you hiring?
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